As you know AI is everywhere, so it also plays a vital role in tourism industry. The most significant use of AI nowadays in tourism industry is virtual assistant and chatbots. These AI based solutions has ability to deliver a rapid response to queries of customers. These solutions are continuously learning from the interactions with the customers. The hotels and other companies collect the data from virtual assistants, sort it and find insights out of that data associated with their customers satisfaction. On the basis of which they apply best strategies for their marketing.