With the advancement in technology, it is possible to gather a large amount of data, as everyone is using gadgets nowadays and generates data in every millisecond. Not only the gadgets but the Internet of things has made it possible to embed the devices in the physical environments for different purposes. The data generated by these gadgets is a real asset to companies and it helps the different companies to improve the customers experience considerably. The travel and tourism sector too can leverage the potential of IoT to serve their customers more efficiently. It facilitates personalization for example it stores the preferences of clients what they like them or what they dislike. IoT is likewise linking the home equipment in lodge rooms through the Internet of Things adds a rare level of customization for guests. From misplaced luggage to managing the thermostat, IOT meets the specific goals of traffic also.