Artificial Intelligence In Tourism

As you know AI is everywhere, so it also plays a vital role in tourism industry. The most significant use of AI nowadays in tourism industry is virtual assistant and chatbots. These AI based solutions has ability to deliver a rapid response to queries of customers. These solutions are continuously learning from the interactions with the customers. The hotels and other companies collect the data from virtual assistants, sort it and find insights out of that data associated with their customers satisfaction. On the basis of which they apply best strategies for their marketing.

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Role of Social Media in Tourism

Social media has a dramatic impact on the tourism industry, it creates the best marketing strategies and opportunities for any business especially for tourism as it is one of the shared topics on social media. People generally love sharing their new experiences related to their visits to new places, post pictures and asking for recommendations etc. This is how social media is driving marketing and helping consumers to have a best trip.

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Information Technology is Key to Travel

Nowadays the Information and communication technology is key to travel and to run a tourism industry, according to a Google travel research 74% of the people plan their trips on Internet while the other 13 % take the help of agencies to plan trips for them.  Mobile and web applications, social media and blogs play a vital role to plan a trip. It significantly helped both the providers and the consumers. Steve Jobs said: "Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.” We have the tools. Now the question is: what are we going to do with them? These tools and technologies are affecting tourism in many ways some of them are as under: Gadgets become tour guides. You are using a smartphone, a tablet or a laptop you can…

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